Best modern women 2021

COLOR SERIES: Ombré + Balayage (Jessica Biel + Lauren Conrad)

Celebrities have been rocking the ombré and Balayage trend for years now, and we can definitely see why. This beachy, “cool-girl” look is probably one of the most low maintenance hair colors you can go for. Don’t like touching up your roots? No problem! Let them be free and just touch them up occasionally. In our opinion, this is a hairstyle that will be around for years to come. So give it a try and rock it just like our girls Jessica Biel and Lauren Conrad.

Who Can Rock This Look?

Literally, anybody can pull off the ombré and Balayage hair color! This is a hair color that is specialized to your special tone and shade. Usually your hairstylist will simply take you a few shades lighter with the ombré and Balayage to keep you looking fairly natural and sun-kissed. If your stylist is experienced, you will end up with a perfectly blended mane that is ready for summer. However, knowing the difference between the two color trends is definitely important when you go to your hair appointment.

What’s the Difference Between Ombré and Balayage?

While the two color trends do look very similar, they are actually slightly different, and very important to know so that you get the exact look you want when you hit the salon. Ombre is a gradual fade from the top of your hair to the bottom, with the lightest shade being on the very ends of your hair. A good stylist will be able to give you a really blended, seamless look, but less experienced stylists can create harsh color lines in your hair. Balayage is very similar to ombré, but is a bit more of a blended, natural look. With this look you are going to look sun-kissed, with hand painted pieces of your hair being dyed lighter. This creates a more graduated, natural look.

Caring for your Ombré and Balayage

Taking care of your sun-kissed hair is very important to keep it looking fresh. When caring for your hair you want to be careful that your hair does not get too orange or brassy, especially if you are out in the sun frequently. Using a toning shampoo once a week will really help with keeping your hair bright and blonde. We also really recommend doing a deep conditioning treatment once a week to keep your hair soft and healthy. Going lighter with your hair can often be damaging to your ends, but that is nothing a little coconut oil and drinking lots of water can’t help.
Who are your favorite ombré and balayage celebrities?! We are obsessed with this look and we want to see YOUR photos! Tag us on Instagram @johnfrancisbeauty and on Twitter @jfrancisbeauty!
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COLOR SERIES: Ash Blonde- Mollie King, Cara Delevingne, Tyra Banks

Ash blonde hair has been seen on celebrities and supermodels across the globe recently. Some of our favorite celebrities, such as Cara Delevingne, Tyra Banks, and Mollie King, have rocked this look for years. The color has that natural pretty vibe to it, and we are going to show you exactly how to choose the perfect shade of ash blonde that will work for you.

Light Ash Blonde: Mollie King

The lightest ash blonde will often have tones of white, and if it is super light, it may even reflect tones of green or blue (very subtle-don’t worry!). Ladies with pale skin tones as well as ladies with rosy undertones to their skin will totally rock this look. If your hair naturally carries warm tones of blonde or red then going light ash blonde can be a process, but it can definitely be done. Keeping up with the proper care for your hair is what is going to keep you looking like a gorgeous ice queen. Be sure to use a shampoo and conditioner that will add shine to your hair, as well as toning with a purple shampoo. Our girl Mollie King pulls off light ash blonde like a star.

Medium Ash Blonde: Cara Delevingne

Cara Delevingne had the ultimate “model off-duty” look. Her gorgeous, natural looking hair color is a huge part of what makes her look come off so effortless. Medium ash blonde hair works on most skin tones, and because it still has some warm undertones in it, it can be a great option for people who have natural, brunette hair. Taking care of your medium ash blonde hair is super important, like any hair color, to the longevity of your color. Keeping your hair hydrated and silky smooth with a hydrating shampoo and conditioner, along with a weekly tone of purple shampoo, will keep your hair from looking dull.

Dark Ash Blonde: Tyra Banks

Even ladies whose hair is naturally very dark brown or black can rock a shade in the ash blonde family. Our girl Tyra Banks has pulled off a variety of hair colors, but dark, ash blonde is definitely our favorite look on her. With the perfect balance of warm undertones, and her beautiful dark skin tone, this supermodel looks gorgeous even when she is off-duty. This color is a great option for ladies with dark hair who want to lighten up their look for the summer time. It is warm, summery, and a gorgeous option. Much like medium ash blonde, keeping your hair hydrated in order to not look dull is very important with this color.
We want to see your favorite ash blonde looks! Tag us on Instagram @johnfrancisbeauty and tweet us @jfrancisbeauty!
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The Lowdown on Keratin Treatments


Keratin treatments are a major topic of conversation in the hair world at the moment, and we want to give you all the details. Summer is fast approaching and people are wanting to transform their look and battle frizz, so many are turning to smoothing treatments such as keratin.
So, we are coming to you today with the low-down on the best alternatives to keratin treatments, how long they will last, and most important — are keratin treatments actually damaging to your hair? Let’s dive in to this hot topic and find out.

Keratin Alternatives

Let’s face it…we all want smooth, beautiful hair at some point in our lives. Keratin treatments are definitely the most popular an well-know route for achieving this look, but there are actually quite a few alternatives that can give you the same result with less chemicals. Whether you are looking for an in-home treatments or you want to head to a salon, there are options for you. If you want your favorite hair stylist to give you a treatment, brands like Pravana and Uberliss have smoothing systems that are made with little to no harmful chemicals and mostly natural ingredients. If you want to give your self an at-home treatment, give Aveda’s smoothing system a try. The brand is known for being gentle and natural.

How Long Does it Really Last?

We know you want to get the most longevity out of your treatment, and finding answers to your questions might be hard to get. So, here is the truth. Traditional, salon Keratin treatments can last up to two and a half months. Limiting the use of heat styling and products containing oils and harsh chemicals can definitely keep your hair looking healthier and smoother, but when your hair’s natural texture starts to grow back, you will need to head back to the salon for another keratin treatment.

Are Keratin Treatments Damaging to Your Hair?

The big question we all have is…Will a keratin treatment damage my hair? This is honestly different for every person, but the short answer is YES. The reason it is different for every person is because it really depends on the condition of the person’s hair going into the treatment. A keratin treatment contains harsh chemicals, so whether your hair is super healthy or very brittle, going into the treatment, your hair will become some sort of damaged. If you use lots of heat styling on your hair after getting a keratin treatment, your hair will definitely become more brittle and can become very weak over time. Repeated keratin treatments can even cause your hair to start to break off, which is what Jennifer Anniston claimed as the reason for her chopping her hair into a long bob. All of that said, it is up to you and your best judgement about the health of your hair.
What do you think about keratin treatments? We want to hear your thoughts. Tag us on Instagram @johnfrancisbeauty and tweet us @jfrancisbeauty.
Best Women Highlights

COLOR SERIES: Platinum Blonde- Gwen Stafani

Platinum Blonde hair is one of those looks that definitely turns heads. Not everyone can pull off this bold look, but those that can, totally rock it. Gwen Stafani is the queen of platinum blonde. This is definitely her signature look and she pulls it off with ease, but not without some serious maintenance and attitude. Platinum blonde is not for the faint of heart or for those who don’t like to spend tons of time keeping their hair looking fabulous. This look is probably one of the most high maintenance colors you can pick, but with the correct care and colorist you can look like a gorgeous ice queen.

Who Can Pull This Off?

Platinum blonde hair color definitely works best on ladies with fair skin. The contrast between fair skin and platinum blonde really looks lovely and not too drastic. Sometimes platinum blonde can look too “fake”, but this is usually because the hair is the wrong shade of blonde for that person’s skin tone. Gwen Stafani’s fair skin tone allows her to rock the platinum blonde look with ease. For skin that has a bit more of a yellow undertone to it, but is still fair, and icy, pale platinum would look best. The icy, pale color will balance out the yellow in the skin so that the hair and the skin do not look like the same color.

Caring for Platinum

If you are wanting to take the plunge and rock the platinum blonde look, you have to be ready for some serious maintenance. The most simple step to do it right is to use a good shampoo and conditioner. You want to be sure you are using a toning duo, either a purple or silver colored set. These products will help to keep your hair free of brassiness and it will help your hair look bright and shiny! Next, because going platinum can be extremely damaging to your hair, you want to make sure you are keeping your hair hydrated and healthy. Taking daily vitamins for your hair as well as giving it plenty of deep conditioning treatments will help your hair look its best. This hair color requires frequent root touch-ups to keep your hair looking fresh, so make sure you are aware of the commitment before stepping into the world of platinum. Limiting the amount of times a week you wash your hair will also do wonders by keeping your hair color looking fresh.
Gwen is definitely our platinum blonde inspiration and she rocks this look with some serious attitude. So, take a tip from Gwen and be bold with your look. If you want to rock this look, give it a try and be confident. Show us your fabulous platinum look or your favorite platinum celebrity on social media. Tweet us @jfrancisbeauty and tag us on Instagram @johnfrancisbeauty!